Retail activation
A T-shirt vending machine at the Cape Town International Jazz Festival
A fully branded T-shirt vending machine, concept to execution, on the floor at the CTICC for the 2026 Cape Town International Jazz Festival.
Old Khaki (Cape Union Mart Group)
The challenge
What they needed
Old Khaki wanted a presence at the Cape Town International Jazz Festival that did more than hand out flyers — something festival-goers would queue for, photograph and remember, and that could actually move product on the floor at the CTICC.
What we did
The approach
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Designed and wrapped a machine to Old Khaki’s brand rather than adapting an off-the-shelf snack machine.
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Reconfigured the internal mechanism to dispense folded apparel reliably — a T-shirt behaves nothing like a chocolate bar on a vending coil.
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Handled the full build, delivery, installation and on-site support at the CTICC for the duration of the festival.
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Staffed the activation with IVS promoters so there was always someone to explain it and keep it running.
The outcome
What came of it
- A working, branded apparel machine on a major festival floor — concept to execution by one supplier.
- Picked up and shared by Old Khaki’s own social channels, which is third-party validation we did not have to buy.
- Proved that our activation work scales to a flagship venue and a national retail group.
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1830 mm H · 895 mm W · 830 mm D · 335 kg
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