Brand activation
A branded claw machine for an adidas corporate event
A fully branded claw machine and a themed gumball machine, built for an adidas internal corporate event.
adidas
The challenge
What they needed
Internal corporate events have a short attention window and a sceptical audience — staff who have seen every branded giveaway there is. adidas needed something people would actually walk over to and interact with.
What we did
The approach
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Built a fully branded claw machine in adidas livery, with the brand carried through the cabinet, screen and prize presentation.
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Added a themed gumball machine as a secondary touchpoint for people not queuing for the claw.
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Handled delivery, setup, on-site running and strike-down as a single package.
The outcome
What came of it
- An activation people queued for rather than walked past.
- A repeatable format now used for other brand and retail activations.
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